The Mercedes Benz Club of Kenya’s first activity for the year 2018 was the “Toa stress drive” (eliminate stress drive). This is our annual event to kick off our year’s calendar. The Club’s leadership launched an energetic campaign including using social media to advertise the event and attract new members to participate in the drive and join the club.
From as early as 8:30 a.m. Mercedes Benz vehicles began to arrive at the designated assembly point at the Ridgeways Mall and as the drivers began to mingle and discuss their different vehicles, the mood quickly turned festive and the excitement was almost palpable. It was particularly pleasing to see the large turnout by Mercedes Benz owners who were not as yet members of the Club. As a result of the experience that they had engaging with members and the committee, some of them joined the club immediately and others made commitments to join the club.